Throw the Full Weight of PPC Advertising Behind Your Website
PPC advertising often makes the difference between good business and no business, and Blue Dot Marketing is here to help you harness the awesome power of this marketing channel.
We can create new campaigns from scratch, and we can optimize existing campaigns. We are experts in keyword research, as this is often the first step that needs to be taken when building a PPC campaign, if you want to do it right. But we also know the ins and outs of ad creation, target audience selection, quality score improvement, campaign maintenance and optimization and all of the other factors that influence the success of a PPC advertising campaign.
PPC advertising is available on many platforms today, and we cover most of them. Our most solicited platforms are Google Ads and Facebook Ads, but we’re don’t like to limit ourselves: we also do Amazon Advertising, LinkedIn Advertising, Bing Ads, Waze Ads and more.
Things Our Clients Like About Us
NOTE: Combining PPC with SEO is one of the best ways to promote a website. Blue Dot Marketing also has professional SEO services to offer.
Main Services Included in Our PPC Packages
This applies more to some platforms (like Goolge and Bing), and less on others (like Facebook).
We’re not “haters” but we do not appreciate campaigns that have been started without any prior attention given to the building blocks of PPC: the keywords. The difference between starting from a good batch of initial keywords and just throwing some random words in a campaign can be the difference between success and failure of your website or product.
So we pay special attention to keywords, making sure we grab the ones that bring you the best chance of getting conversions. We look at search intent, stages of a buyer’s digital journey, long tail vs short tail keywords, localization and much more before deciding if we are going to include a keyword in a campaign or not.